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Aqu\u00ed hay tres pasos para ayudarte a encontrar las plataformas correctas para triunfar en las redes sociales.<\/p>\n

Busc\u00e1 tu p\u00fablico objetivo<\/h3>\n

\u00bfQui\u00e9n es tu p\u00fablico<\/strong> objetivo? \u00bfEn qu\u00e9 plataformas pasan la mayor parte de su tiempo? Cuando est\u00e1n en estas plataformas, \u00bfQu\u00e9 est\u00e1n haciendo?<\/strong> \u00bfQu\u00e9 est\u00e1n buscando? \u00bfCon qui\u00e9n est\u00e1n interactuando? \u00bfC\u00f3mo est\u00e1n interactuando con la plataforma?<\/strong> Observ\u00e1 los datos demogr\u00e1ficos clave, como el g\u00e9nero y la ubicaci\u00f3n de los usuarios, y obten\u00e9 una comprensi\u00f3n general de para qu\u00e9 se utiliza cada red.<\/p>\n

Tambi\u00e9n pod\u00e9s consultar en qu\u00e9 plataformas sus competidores se han involucrado exitosamente con su audiencia. Una simple b\u00fasqueda de palabras clave de Google puede ayudarte a ver en qu\u00e9 red social est\u00e1 m\u00e1s activo tu mercado.<\/p>\n

Defin\u00ed tu objetivo en las redes sociales<\/h3>\n

\u00bfCu\u00e1les son tus objetivos<\/strong> de marketing en redes sociales ? \u00bfEst\u00e1s tratando de aumentar tu audiencia, difundir el boca a boca o interactuar con tus clientes actuales en las redes sociales? Realiz\u00e1 una auditor\u00eda de tu negocio: comienza identificando alguno de estos objetivos en tus planes de marketing actuales. \u00bfNecesitas:
\u2013 Crear tu base?
\u2013 Mejorar tu servicio al cliente y fidelizar a los clientes?
\u2013 Crear un canal para comentarios de los clientes?
\u2013 Actualizar a tus clientes en nuevos productos, servicios u ofertas?
\u2013 Aumentar el tr\u00e1fico a tu sitio web?
\u2013 Realizar estudios de mercado informales?<\/p>\n

Inicialmente, en lugar de definir tus objetivos en t\u00e9rminos de la cantidad de fan\u00e1ticos o seguidores que desea alcanzar, piens\u00e1 en qu\u00e9 plataformas te ayudar\u00e1n a aumentar el compromiso con tu audiencia<\/strong>. El n\u00famero de seguidores que tiene es simplemente una m\u00e9trica de vanidad que no indica el \u00e9xito del negocio. Es importante tener en cuenta que con las redes sociales, una audiencia m\u00e1s grande no necesariamente se convierte en resultados reales para tu negocio, mientras que una audiencia altamente comprometida (a pesar de su tama\u00f1o) lo har\u00e1. Alinea los objetivos de tu plan de marketing en redes sociales con la plataforma que complementar\u00e1 tus objetivos.<\/p>\n

Identific\u00e1 tus recursos y habilidades<\/h3>\n

\u00bfQu\u00e9 tipos de recursos y habilidades se necesitan para ejecutar un plan de marketing de redes sociales exitoso para los diferentes tipos de redes? Ya sabemos que cada plataforma es \u00fanica en t\u00e9rminos de c\u00f3mo puede involucrar a tu audiencia, pero cada plataforma tambi\u00e9n complementa diferentes conjuntos de habilidades y requiere diferentes recursos para ejecutarse. No solo es importante alinear las necesidades de tu negocio con la red social correcta, sino que tambi\u00e9n es vital que tenga el conjunto de habilidades y los recursos para usarlo de manera efectiva.<\/p>\n

Pens\u00e1 cu\u00e1les son tus puntos fuertes e investig\u00e1 qu\u00e9 tipo de recursos o habilidades est\u00e1n involucrados para tener \u00e9xito en cada red. Elegir las plataformas adecuadas y adoptar un plan para tu comercializaci\u00f3n en redes sociales es vital para ahorrarte tiempo y recursos a largo plazo.<\/p>\n

Te detallamos que hacen y a que personas est\u00e1n orientadas cada red social:<\/p>\n

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    \n
  • Muestra tus productos o servicios<\/li>\n
  • Crea una comunidad<\/li>\n
  • Mejora la im\u00e1gen de tu marca<\/li>\n
  • Para negocios con potencial para los audiovisuales<\/li>\n<\/ul>\n

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      \n
    • Dar a conocer tu marca y ganar visibilidad<\/li>\n
    • Es de f\u00e1cil interaci\u00f3n con los usuarios<\/li>\n
    • Admite diversos tipos de publicaciones<\/li>\n
    • Puedes crear mensajes de manera segmentada<\/li>\n
    • Fideliza clientes<\/li>\n<\/ul>\n

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        \n
      • Crea contenidos de calidad (videos sobre tu marca)<\/li>\n
      • Llega de manera din\u00e1mica al cliente<\/li>\n
      • Ofrece una posibilidad de viralidad<\/li>\n
      • Mejora tu posicionamiento en buscadores<\/li>\n<\/ul>\n

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          \n
        • Contacto directo e instant\u00e1neo entre usuarios<\/li>\n
        • Herramienta para atenci\u00f3n al cliente y medir respuestas de consumidores<\/li>\n
        • Saber qu\u00e9 se dice de tu marca<\/li>\n<\/ul>\n

          [\/et_pb_blurb][et_pb_blurb title=\u00bbLINKEDIN\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb%%324%%\u00bb icon_color=\u00bb#007bb5″ icon_placement=\u00bbleft\u00bb use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb120px\u00bb content_last_edited=\u00bboff|desktop\u00bb disabled_on=\u00bbon|off|off\u00bb admin_label=\u00bblinkedin\u00bb _builder_version=\u00bb4.0.11″ header_level=\u00bbh2″ header_font_size=\u00bb20px\u00bb background_color=\u00bbrgba(0,0,0,0)\u00bb custom_margin=\u00bb||||false|false\u00bb]<\/p>\n

            \n
          • Busca nuevas colaboraciones<\/li>\n
          • Facilita relaciones con otras marcas o profesionales<\/li>\n
          • Crea una imagen corporativa<\/li>\n<\/ul>\n

            [\/et_pb_blurb][et_pb_blurb title=\u00bbINSTAGRAM\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb%%321%%\u00bb icon_color=\u00bb#8134af\u00bb use_icon_font_size=\u00bbon\u00bb icon_font_size=\u00bb100px\u00bb disabled_on=\u00bboff|on|on\u00bb admin_label=\u00bbinstagram celu\u00bb _builder_version=\u00bb4.0.11″ header_level=\u00bbh2″ background_color=\u00bbrgba(0,0,0,0)\u00bb custom_margin=\u00bb||||false|false\u00bb]<\/p>\n

              \n
            • Muestra tus productos o servicios<\/li>\n
            • Crea una comunidad<\/li>\n
            • Mejora la im\u00e1gen de tu marca<\/li>\n
            • Para negocios con potencial para los audiovisuales<\/li>\n<\/ul>\n

              [\/et_pb_blurb][et_pb_blurb title=\u00bbFACEBOOK\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb%%314%%\u00bb icon_color=\u00bb#3b5998″ use_icon_font_size=\u00bbon\u00bb disabled_on=\u00bboff|on|on\u00bb admin_label=\u00bbfacebook celu\u00bb _builder_version=\u00bb4.0.11″ header_level=\u00bbh2″ background_color=\u00bbrgba(0,0,0,0)\u00bb custom_margin=\u00bb||||false|false\u00bb]<\/p>\n

                \n
              • Dar a conocer tu marca y ganar visibilidad<\/li>\n
              • De f\u00e1cil interacci\u00f3n con los usuarios<\/li>\n
              • Admite diversos tipos de publicaciones<\/li>\n
              • Crea mensajes de manera segmentada<\/li>\n
              • Fideliza clientes<\/li>\n<\/ul>\n

                [\/et_pb_blurb][et_pb_blurb title=\u00bbYOUTUBE\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb%%330%%\u00bb icon_color=\u00bb#bb0000″ use_icon_font_size=\u00bbon\u00bb disabled_on=\u00bboff|on|on\u00bb admin_label=\u00bbyoutube celu\u00bb _builder_version=\u00bb4.0.11″ header_level=\u00bbh2″ background_color=\u00bbrgba(0,0,0,0)\u00bb custom_margin=\u00bb||||false|false\u00bb]<\/p>\n

                  \n
                • Crea contenidos de calidad (videos sobre tu marca)<\/li>\n
                • Llega de manera din\u00e1mica al cliente<\/li>\n
                • Ofrece una posibilidad de viralidad<\/li>\n
                • Mejora tu posicionamiento en buscadores<\/li>\n<\/ul>\n

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                    \n
                  • Contacto directo e instant\u00e1neo entre usuarios<\/li>\n
                  • Herramienta para atenci\u00f3n al cliente y medir respuestas de consumidores<\/li>\n
                  • Saber qu\u00e9 se dice de tu marca<\/li>\n<\/ul>\n

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                      \n
                    • Busca nuevas colaboraciones<\/li>\n
                    • Facilita relaciones con otras marcas o profesionales<\/li>\n
                    • Crea una imagen corporativa<\/li>\n<\/ul>\n

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